Spring Campaign

This campaign was developed using the previous one as a starting point, taking the feedback we received to improve upon some of its aspects.

I had the opportunity to create the concept for it, removing unnecessary elements, giving a more clean look to it, adding an additional icon to create depth, a background gradient and texture to give more humph, and a new colour combination to make it more visually impactful than the previous campaign ads.

The campaign had assets in multiple formats, such as posters, billboards at the Calgary International Airport and Chinook Station, transit ads on municipal trains, Facebook, Instagram and Google Ads.